Watch CineCalidad. Is there a wrong way to talk about the Holocaust? That's the question at the heart of THE ANNE FRANK GIFT SHOP, a dark comedy about anti-Semitism that packs a vital and timely message. When a high-end design firm presents its plans to reimagine the gift shop at The Anne Frank House, the company's overt appeal to Generation Z sparks a debate about collective trauma, the Holocaust and tote bags.