Watch CineCalidad. Urban Gastronomy is the way the city of Curitiba, in south Brazil, is seen worldwide. Urbanism for consumption, like fast-food. Its been decades since its peak as a model city and ecological capital, and Curitiba now has to face the consequences of its excessive marketing. From the former mayor, to the owner of a bankrupt wheat mill, to an eloquent beggar, distinguished characters show us how the city was once considered nearly perfect, is now rotting before our very eyes.