Watch CineCalidad. The operator greets you... this is how the employees of the C.C.F company begin their conversation, they are invariably kind and sympathetic guys from the call center... but not in our case, as this company is run by the erratic boss Procopius, an eternal enthusiast who convinces everyone in his own right. Ayaal is a comical middle man, Benjamin is raised on grandmotherly beliefs and of course Mo is a bright representative of the fashion trend, these guys will show you non-standard types of advertising that may or may not work.